WVU Tech was recently awarded a Noel-Levitz Marketing-Recruitment Excellence Award during the National Conference on Student Recruitment, Marketing and Retention in Chicago, Illinois.
The award recognized the university’s 2012-2013 recruitment campaign, which garnered a 45 percent increase in applications, a 53 percent increase in first-time freshman students and a 10 percent increase in overall enrollment in 2013.
Noel-Levitz cited the development of a comprehensive recruitment plan, the successful launch of the Student Success Center and college-wide support of enrollment growth as contributing factors to the successful campaign.
“Recruitment and retention at WVU Tech are truly campus-wide efforts,” said WVU Tech Dean of Enrollment, Bill Allen. “We thank Noel-Levitz for their recognition and, with the support of all our student-focused departments, we’re excited to carry this momentum into the new academic year.”
WVU Tech admissions staff traveled to Chicago to attend the conference and accept the award.
Noel-Levitz is a consulting firm that provides research and services in student recruitment and retention, financial aid, publications and web development.